Post by account_disabled on Dec 9, 2023 5:01:33 GMT
we have understood the contents that will feed the company's digital channels, be it a blog, the news section of a site or posts on Facebook and Instagram, let's understand how we want to write this content. So let's talk about tone of voice . Let's say things as they are: health is a topic that can hardly be joked about. This does not mean having to write in a dark and sad way: such a tone would not be suitable for the strategy and the target audience, who would be unlikely to read drastic and less than reassuring words again, especially if they came across the blog to look for the solution to a problem .
It is therefore necessary to adopt a tone of voice that is as serious and professional as possible . Articles of this type should have a journalistic writing style and expose the contents in an informative and objective way : jokes and irony should be Country Email List avoided, as should humorous and "over the top" language. Even exaggerating with exclamation points is usually not suitable for this type of text. This is because, since these are delicate issues, the right approach is needed so as not to annoy, offend or offend the sensitivity of others . At the same time, it is also necessary to show a little empathy towards the problems and fears that people may have, avoiding using too crude terms and trying to be "soft" when talking about unpleasant or particularly harsh aspects.
In particular, three opportunities can be identified: insert the interview into the article by reporting quotation marks that explain the professional's position with respect to the points covered; publish a classic interview with direct questions and answers; rely on a team of specialists (a Scientific Committee, for example) in which the experts send content, sign and approve the articles which are actually written by ghostwriters. A project that boasts a body such as the Scientific Committee, made up of professionals capable of responding to the various issues related to the fields of the medical-scientific sector, is able to offer with greater authority always updated information on the progress of science and medicine.
It is therefore necessary to adopt a tone of voice that is as serious and professional as possible . Articles of this type should have a journalistic writing style and expose the contents in an informative and objective way : jokes and irony should be Country Email List avoided, as should humorous and "over the top" language. Even exaggerating with exclamation points is usually not suitable for this type of text. This is because, since these are delicate issues, the right approach is needed so as not to annoy, offend or offend the sensitivity of others . At the same time, it is also necessary to show a little empathy towards the problems and fears that people may have, avoiding using too crude terms and trying to be "soft" when talking about unpleasant or particularly harsh aspects.
In particular, three opportunities can be identified: insert the interview into the article by reporting quotation marks that explain the professional's position with respect to the points covered; publish a classic interview with direct questions and answers; rely on a team of specialists (a Scientific Committee, for example) in which the experts send content, sign and approve the articles which are actually written by ghostwriters. A project that boasts a body such as the Scientific Committee, made up of professionals capable of responding to the various issues related to the fields of the medical-scientific sector, is able to offer with greater authority always updated information on the progress of science and medicine.