Post by account_disabled on Dec 9, 2023 5:00:51 GMT
Formal yes, but not too much : it is right to inform your audience and also use technicalities or other scientific terms that demonstrate your competence and experience in the sector, but the risk is of being excessively impersonal and detached . In short, more like a leaflet for a medical device than someone who has to deal with the problems of real people. Especially on social media, then, you can allow yourself to use some warmer and more colloquial expressions (without exaggerating) more than on the website, to make your medical communication more personal and to make potential customers feel like part of a community. Be clear and concrete : prefer short, direct sentences, with few subordinate clauses, which are much more effective, especially on Facebook and Instagram.
Don't get lost in overly abstract and theoretical reasoning, but try to answer users' questions and use concrete images that are familiar to the majority of people you are addressing. Kind, reassuring, empathetic and timely communication... especially in Buy Bulk SMS Service community management : it is not uncommon, when talking about health and touching on very delicate topics, that comments arrive that are complex to manage, even "unsympathetic". Our advice is not to adopt an excessively formal, stiff and pre-set tone when replying to a private message or a comment, because, as mentioned, on the other side of the screen there are people who are perhaps facing situations difficult.
It is therefore necessary to respond promptly to messages received by being clear and authoritative, but at the same time kind and reassuring : now more than ever it is essential to give guarantees, communicating in a transparent way , and making one's "closeness" felt. For this purpose, it is therefore essential to have a protocol for managing comments - positive and negative - which illustrate general examples which will serve as "guides" when the occasion arises, but which must then be personalized from time to time. Choose your vocabulary carefully : how do other brands in your online sector speak? What words, expressions, phrases do they use? Once you have an idea of how you want to communicate, try to understand how to do it in practice. Do some research, understand how your competitors position themselves on the web and draw up a list of words, adjectives, verbs, expressions that resonate and reflect you, so as to have a "map" or a useful style guide for those who will write the texts .
Don't get lost in overly abstract and theoretical reasoning, but try to answer users' questions and use concrete images that are familiar to the majority of people you are addressing. Kind, reassuring, empathetic and timely communication... especially in Buy Bulk SMS Service community management : it is not uncommon, when talking about health and touching on very delicate topics, that comments arrive that are complex to manage, even "unsympathetic". Our advice is not to adopt an excessively formal, stiff and pre-set tone when replying to a private message or a comment, because, as mentioned, on the other side of the screen there are people who are perhaps facing situations difficult.
It is therefore necessary to respond promptly to messages received by being clear and authoritative, but at the same time kind and reassuring : now more than ever it is essential to give guarantees, communicating in a transparent way , and making one's "closeness" felt. For this purpose, it is therefore essential to have a protocol for managing comments - positive and negative - which illustrate general examples which will serve as "guides" when the occasion arises, but which must then be personalized from time to time. Choose your vocabulary carefully : how do other brands in your online sector speak? What words, expressions, phrases do they use? Once you have an idea of how you want to communicate, try to understand how to do it in practice. Do some research, understand how your competitors position themselves on the web and draw up a list of words, adjectives, verbs, expressions that resonate and reflect you, so as to have a "map" or a useful style guide for those who will write the texts .